Google Search Ads

Search ads that capture
ready-to-buy customers

Get a free audit

High-intent Google Search campaigns that put you in front of customers at the exact moment they're ready to buy — managed to a real cost-per-lead, never just clicks.

Search Ads
Sound familiar?

Where is your search budget leaking?

Most search accounts don't have a demand problem — buyers are searching every day. The leaks are in who wins the auction, what each click costs and where the spend actually goes.

01

Competitors buying your best keywords?

The high-intent searches your ready-to-buy customers make are auctioned off every day. Sit out — or show up with a weaker ad — and that customer clicks a competitor instead.

High-intent searchCompetitor's adYour customer

See how we fix it ↓

02

Paying more per click than you should?

Low Quality Scores quietly inflate what Google charges you. Weak ad relevance and slow landing pages mean the same keyword costs you more than it costs the account next door.

Low Quality ScoreHigher CPCMargin

See how we fix it ↓

03

Search terms report nobody reads?

Broad match drags in searches you'd never pay for on purpose. If nobody reviews the search terms report and adds negatives, the waste never even shows up — it just compounds.

Broad matchIrrelevant searchesBudget

See how we fix it ↓

What we deliver

Search campaigns built to convert

Every lever of a high-intent Google Search account — from keyword research to wasted-spend control — run to a real cost-per-lead.

Keyword research

We target the exact high-intent searches your ready-to-buy customers are making — and cut the terms that only burn budget.

Ad copywriting

Compelling, tested ad copy that wins the click and pre-qualifies the lead before they ever land on your site.

Bid management

Smart bidding and tight budget control that lower cost-per-lead and lift ROI — no leaking spend on the wrong auctions.

Conversion tracking

Accurate tracking set up front so every dollar is tied to real leads and sales, not vanity clicks.

Quality Score optimisation

Better ad relevance and landing pages to lift Quality Score and cut your cost-per-click over time.

Wasted-spend control

Negative keywords and disciplined account structure that stop irrelevant, money-burning clicks before they cost you.

How we work

How we run your search ads

No black boxes — a structured path from audit to scale, with every search dollar tracked to leads and sales.

  1. Audit & strategy
  2. Build & launch
  3. Optimise
  4. Scale & report
01

Audit & strategy

We review your account, competitors and keywords, then plan high-intent search campaigns around real buying intent.

  • You get: a full search audit — wasted spend, keyword gaps and tracking fixes, prioritised.
  • You see: the keyword plan and campaign structure in writing before anything launches.
02

Build & launch

Tight campaign structure, ad copy and conversion tracking built for conversions, not just clicks.

  • You get: campaigns live with tested ad copy and conversion tracking wired from day one.
  • You see: exactly which keywords, ads and match types are running — nothing hidden.
03

Optimise

Daily bid, keyword and copy optimisation to lower cost-per-lead and squeeze out wasted spend.

  • You get: ongoing search-term pruning, negative keywords and bid moves that follow the data.
  • You see: every change logged, and spend tied to leads — not vanity clicks.
04

Scale & report

We scale the winners and report honestly on leads, sales and ROI — you always know what's working.

  • You get: scaled budgets on the winning keywords once cost-per-lead supports the move.
  • You see: monthly reports on leads, sales and ROI, plus a strategy call to set the next move.
Proof

Results from real work

Real delivery and real numbers — work you can inspect before you enquire.

Ecommerce

Ecommerce store

Paid growth tuned to profit — revenue up while cost per acquisition came down.

+128%Revenue
−41%CPA
View case study →
Pricing

Google Ads management pricing

Transparent management fees — ad spend stays your budget, fully tracked. Plans from A$680/mo, GST included.

Starter

Get a single search campaign live and tracked.

  • 1 campaign type
  • Keyword research
  • Ad copywriting
  • Conversion tracking & monthly reporting
Get started
Most popular

Growth

Search + remarketing with advanced optimisation.

  • Search + remarketing
  • Advanced bid management
  • Landing page guidance & A/B ad testing
  • Fortnightly reporting
See pricing

Advanced

Full account management across Search, PMax & Shopping.

  • Full account management
  • Search, PMax & Shopping
  • Quality Score & conversion-rate optimisation
  • Weekly strategy support
Scale up
See all Google Ads pricing
FAQ

Questions, answered

How much should I spend on Google Ads?

It depends on your market and goals — we recommend a budget that drives meaningful data and a positive return, then scale from there once the numbers hold.

Why am I getting clicks but no leads?

Usually it's targeting, ad relevance or landing pages. We fix intent targeting and conversion tracking so your spend turns into actual leads, not just traffic.

How soon will I see results?

Search ads can drive enquiries within days of launch. From there we optimise continuously to lower your cost-per-lead over time.

Do I keep my account?

Yes — the Google Ads account is always yours, with full transparency into spend and performance. No lock-in on the account or the contract.

Related services

Keep exploring

Ready to grow?
Turn searches into customers

Book a free Google Search Ads audit — we'll show you exactly where your search spend is leaking.

We reply within 1 business day · Questions? support@ozclicks.com.au