Google Performance Max Services
Stop managing channels in silos. Unlock Google’s entire ecosystem with one AI-driven strategy. We build full-funnel PMax campaigns that find customers across YouTube, Gmail, Maps, and Search.
Your Problem
What's Holding Your Business Back?
Maxed Out on Search?
Are high-intent keywords getting too expensive or limited in volume? You need a way to find new customers before they even start searching.
Creative Fatigue?
Struggling to test thousands of image and video combinations manually? Without AI automation, you are missing out on the best-performing ad variations.
Fragmented Results?
Running separate YouTube, Display, and Discovery campaigns is inefficient. You’re losing data continuity and wasting budget on disjointed strategies.
Our Solutions
OzClicks Google PMax Ads Services
Feed Google the signals it loves – localised content, authoritative Australian backlinks, and 5-star reputation growth.
Audience Signals
Asset Groups
Feed Optimization
Smart Bidding
Owen Liu
Manager, Achilles Machinery
We were skeptical about AI-driven ads for heavy machinery, but OzClicks proved the power of PMax. They achieved a 4.5:1 ROAS on equipment worth over $50k.
We’re now generating 40+ high-quality enquiries per month across Search, YouTube, and Display. Their ability to feed the right 'Audience Signals' into Google’s AI has reduced our cost-per-lead by 28% while significantly increasing our lead quality.
Detailed Service Specifics
What We Do For You
A complete done-for-you service.
Audience Signal Engineering (Data-Driven Targeting)
Target "Who They Are," Not Just "What They Type"
Unlike Search ads which rely on exact keywords, PMax relies on “Audience Signals.” We analyze your best customers to build data profiles that tell Google’s AI exactly who to look for.
- First-Party Data Integration: Uploading your existing customer lists (purchasers, leads) so the algorithm can find “lookalike” users with similar behaviors.
- Custom Search Segments: Targeting users who have searched for specific terms or visited competitor websites in the past 30 days (Intent-based targeting).
- Demographic & Interest Layering: Refining the reach by excluding irrelevant age groups or locations to guide the machine learning from Day 1.
Asset Group Creation (Creative Mix)
High-Converting Multi-Format Assets
In PMax, your “Ad” is a dynamic combination of images, videos, and text. We build segmented “Asset Groups” that automatically assemble the perfect ad for every channel.
- Creative Diversity: Uploading up to 20 high-res images, 5 logos, and multiple video formats (horizontal, vertical, square) to ensure coverage on YouTube Shorts, Gmail, and Display.
- Copywriting for Context: Writing engaging headlines (short & long) that make sense whether they appear on a map pin or a YouTube pre-roll ad.
- Asset Performance Grading: Monitoring the “Ad Strength” report to ensure all assets are rated “Best” or “Good,” replacing “Low” performers monthly.
Feed & Video Optimization (Inventory)
Fueling the Algorithm with Quality Input
For E-commerce, your Product Feed is your lifeblood. For Lead Gen, Video is your hook. We ensure the raw materials fed into PMax are pristine to maximize exposure.
- Merchant Center Health: Fixing disapproved products, optimizing titles with SEO keywords, and segmenting products into “Listing Groups” by margin or popularity.
- Video Strategy: If you don’t have a video, Google makes a bad slideshow. We help provide or edit proper video assets to ensure professional brand representation.
- Url Expansion Control: Carefully managing the “Final URL Expansion” feature to ensure traffic is sent to relevant landing pages, not just your homepage /about section.
Optimization & Reporting (AI Tuning)
Steering the Machine
PMax is automated, but it needs a pilot. We monitor the few levers available to ensure the AI optimizes for profit (ROAS), not just spend.
- Placement Exclusions: Reviewing where ads appeared (e.g., mobile apps, kids’ YouTube channels) and excluding low-quality placements to save budget.
- Bidding Strategy Adjustments: Fine-tuning tCPA (Target Cost Per Action) or tROAS (Target Return On Ad Spend) based on seasonal trends and performance data.
- Insight Analysis: Analyzing “Audience Insights” and “Auction Insights” to see which user segments are actually converting and adjusting our signals accordingly.
Let’s get to work, contact us today!
Process
How OzClicks Google
PMax Ads Works
A proven methodology for sustainable search rankings
Other Agencies
- Strategic Asset Groups: High-quality images and videos.
- Audience Signals: Feeding AI the right customer data.
- Transparent Reporting: Seeing exactly where your money goes.
- Brand Protection: Preventing PMax from stealing organic traffic.
VS
Other Agencies
- Low-Quality Assets: Blurry photos and generic videos.
- Blind AI: Letting Google guess who to target.
- Black Box: No idea which channel is actually working.
- Cannibalized Traffic: Paying for customers who'd find you anyway.
Work
Recent OzClicks Projects
Feed Optimization
500% ROAS with Omni-Channel Reach
By switching from standard Display to PMax, we unified the strategy for this fashion brand, unlocking inventory on YouTube and Discover.
Audience Signals
+40% Lead Volume for B2B SaaS
Using competitor URL signals and high-quality video assets, we helped this software company find qualified leads outside of expensive search keywords.
Thinking
Latest Google PMax Ads Insights
Get actionable tips from the frontier of organic search marketing.
How to Actually Build a Website (for Business Leaders)
Frequently Asked Questions
What is the main difference between PMax, Search Ads, and Shopping?
Think of them as different tools for different goals:
- Performance Max / PMax (The Net): Targets audiences & AI signals. It casts a wide net across all 7 Google channels (YouTube, Gmail, Maps, Search, etc.) to find new customers based on behavior.
- Google Search Ads (The Sniper): Target specific text keywords. Best for capturing high-intent users actively searching for a solution right now. You have manual control.
- Google Shopping Ads (The Showroom): Target product feeds. Best for showing price and image on the search results page, but limited to retail.
Will PMax steal traffic from my Search keywords?
It can, but we prevent it.
- The “Exact Match” Rule: Google Search keywords always take priority over PMax if the user types your exact keyword.
- Brand Exclusions: We can apply “Brand Exclusion Lists” to your PMax campaign to ensure it doesn’t waste budget bidding on your own brand name (leaving that for cheap Search ads).
- The Strategy: PMax is designed to find incremental conversions—people who weren’t searching for your keyword but are ready to buy.
How long does PMax take to work?
It requires patience.
- PMax: Requires a 4–6 week “learning phase.” The AI needs to test different combinations of images, headlines, and audiences to see what works.
- Search Ads: Work instantly (within hours).
- Recommendation: Do not judge PMax performance in the first 2 weeks. It is normal for performance to fluctuate while the machine learns.
Can I control where my ads show (e.g., avoid spam sites)?
PMax has less control than old Display ads, but we manage it actively.
- Placement Reports: We review where the ads showed and apply “Account-Level Negative Placements” to block bad mobile apps or irrelevant websites.
- Asset Control: We ensure only high-quality images and videos are uploaded so your brand looks professional, no matter where it appears.
- Signals: By feeding better data (Signals) into the system, we guide the AI toward high-quality users and away from bots.
Ready to Grow?
Book Your Strategy Call
OzClicks
Where Strategy Meets Substance.
- 1a/19 Berry St(Gateway@Granville) Clyde NSW 2142, Australia
- support@ozclicks.com.au
- +61 2 8006 2977