Performance Max

Performance Max campaigns
that scale across Google

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AI-driven Performance Max across Search, Shopping, YouTube and Gmail — strong audience signals and creative that scale reach and results, with every dollar tied to revenue.

Performance Max
Sound familiar?

Where is your PMax budget leaking?

Performance Max can scale fast — but left on autopilot it hides where spend goes, takes credit for sales you'd win anyway, and leaves the AI guessing.

01

Spend scaling, but can't see where it goes?

One campaign runs across Search, Shopping, YouTube, Display and Gmail — and default reporting won't show which placements actually deliver. The budget moves, the visibility doesn't.

Ad spendBlack boxVisibility

See how we fix it ↓

02

PMax eating your brand searches?

Without the right exclusions, PMax swallows branded clicks you'd win anyway — the dashboard looks great while incremental sales barely move.

Brand searchesPMax creditIncremental sales

See how we fix it ↓

03

Asset groups with no signals?

One catch-all asset group, no audience signals and tired creative leave the AI guessing — it optimises toward whoever clicks, not the customers you actually want.

CreativeWeak signalsRight customers

See how we fix it ↓

What we deliver

PMax done right, not on autopilot

One campaign reaching Search, Shopping, YouTube, Display and Gmail — steered by signals, feed and creative, and managed for profit.

Audience signals

We target who your customers are, not just what they type — guiding the AI toward the right people.

Asset groups

Well-structured asset groups so PMax shows the right message to the right audience.

Feed optimisation

A strong product feed that powers Shopping and PMax performance.

Smart bidding

Bidding tuned to your goals — leads, sales or ROAS — not just clicks.

Creative refresh

Fresh creative that beats fatigue and keeps performance climbing.

Cross-channel reach

One campaign reaching Search, Shopping, YouTube, Display and Gmail from a single build.

How it works

How we run Performance Max

No black box — we optimise the inputs PMax actually responds to: signals, feed and creative, every dollar tracked to revenue.

  1. Strategy & signals
  2. Build asset groups
  3. Optimise inputs
  4. Scale & report
01

Strategy & signals

We define goals and audience signals so the AI scales toward your best customers — before a dollar of new spend goes out.

  • You get: goals, conversion tracking and audience signals mapped up front.
  • You see: the strategy and signal plan in writing before anything launches.
02

Build asset groups

Structured asset groups and creative built for each audience and product set, so PMax shows the right message to the right people.

  • You get: asset groups live, each matched to an audience and product set.
  • You see: which asset groups are running and what each one targets.
03

Optimise inputs

We optimise the inputs PMax responds to — feed, signals and creative — and keep brand exclusions in place so it complements Search instead of cannibalising it.

  • You get: ongoing feed, signal and creative optimisation that follows the data.
  • You see: placements, search terms and asset performance monitored — never flying blind.
04

Scale & report

Transparent reporting and scaling, with full visibility into where spend goes — growth only when the numbers support it.

  • You get: scaled budgets and new asset groups once performance holds.
  • You see: clear reporting on spend and results, tied to revenue — not vanity reach.
Proof

Results from real work

Real delivery and real numbers — work you can inspect before you enquire.

Ecommerce

Ecommerce store

Paid growth tuned to profit — revenue up while cost per acquisition came down.

+128%Revenue
−41%CPA
View case study →
Pricing

Performance Max packages

Transparent management fees — ad spend stays your budget, fully tracked. Plans from A$680/mo, GST included.

Starter

Get one PMax campaign live and tracked.

  • 1 PMax campaign
  • Audience signals
  • Asset group setup
  • Conversion tracking
See pricing
Most popular

Growth

Scale asset groups, feed & creative.

  • Multiple asset groups
  • Feed optimisation
  • Creative refresh
  • Fortnightly reporting
See pricing

Advanced

Full PMax with Search & Shopping.

  • Full PMax + Search/Shopping
  • Advanced signals & exclusions
  • Margin-based bidding
  • Weekly strategy support
See pricing
See all Google Ads pricing
FAQ

Questions, answered

What is Performance Max?

Google's AI-driven campaign that runs across Search, Shopping, YouTube, Display and Gmail from a single campaign.

Isn't PMax fully automated?

The AI optimises delivery, but the inputs — audience signals, creative and feed — make or break results. That's where we add value.

Will PMax cannibalise my Search ads?

Not when structured correctly — we set up PMax and Search to complement each other, with the right exclusions.

How do you keep it transparent?

We monitor placements, search terms and asset performance so you're never flying blind.

Related services

More ways we grow your business

Ready when you are
Scale reach, keep control

Book a free Google Ads audit — we'll show you how to make Performance Max actually perform.

We reply within 1 business day · Questions? support@ozclicks.com.au